Standing behind the counter was a petite, doe eyed woman with a button nose, rosy cheeks and a glowing sprit that nearly out sparkled the glistening sugar confections surrounding her – Erin Fellows. If I didn’t know better I would have thought I was in the presence of a grown Cindy Lou, the adorable blue eyed animated toddler that was so cute she warmed the heart of the Grinch and made it grow three times larger.Entering Baked by Amy’s is both cozy and inviting. Fresh, brightly colored flowers are standard staples on their tables and the two black chalk board walls with pastel scribbles and drawings make the intimate space feel fun and whimsical - alive. I’ve been quietly stalking this business since moving back to Austin four months ago. My addiction started with their Reece’s Cupcake. My mouth waters remembering the dense chocolate cake and whipped peanut butter frosting, topped with bits of crumbled Reece’s. Biting into this luscious confection, your mouth is further rewarded by a hidden layer of thick chocolate that lurks beneath the surface of the buttercream. Heaven. Putting pride aside, I have a confession. I lick the paper clean, twice…every time!
Discovering the gourmet goodness within this little bake shop is nostalgic. It reminds me of grammar school days, a time when I could go home after school and eat a whole box of Little Debbie Nutter Butters – guilt free (until mom noticed!). I’ve grown, and so have my taste buds. I no longer see the appeal of devouring a box of snack cakes, but I do see value in finding a treat that can make me recall a time when it didn’t seem like such a bad idea.
Not unlike the Grinch, my heart has grown since discovering my little neighborhood bakery…and possibly, my waistline too. Head Baker and Managing Partner, Erin Fellows may not be Cindy Lou, but I’m secretly hoping her middle name starts with an “L”.